"I don't care if we lose money" - Founder, 2024

When you say communication isn't a priority, here's what customers actually hear...

Milanie Grae & Jason Dellatolla

A founder just told us their communication strategy "isn't a priority right now."

blinks in disbelief

I had to read that message twice.

Not a priority?

EVERY SINGLE PERSON who could give you money will read your message.

EVERY. SINGLE. ONE.

Let that sink in for a minute.

Your potential customers are reading:

Your website
Your emails
Your proposals
Your LinkedIn content
Your sales pitches
Your DM responses

To say communication isn't a priority right now is like saying breathing isn't a priority because you're too busy running a marathon.

Here's what "communication isn't a priority" really means:

"I'm okay with confusing potential customers"
"I'm fine with people not understanding what we do"
"I don't care if we're losing money"
"I'd rather struggle than fix the actual problem"

You know what happens when you don't prioritize how you communicate?

Prospects read your website and leave confused
Leads ghost you after sales calls
Customers choose your competitors instead
Your ideal clients don't even know you solve their problem
Your revenue stays stuck where it is (or drops)

It doesn't matter how amazing your solution is if you can't explain it clearly. It doesn't matter how much better you are if no one understands why. It doesn't matter how much value you provide if you can't communicate that value.

Everything in your business depends on communication. EVERYTHING.

How you describe what you do
How you explain your value
How you differentiate from competitors
How you justify your pricing
How you build trust
How you close deals

Your business lives or dies by how you communicate.

Remember that.

Milly & Jason

P.S. Please don't be like this guy.

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