Brands That Bite

Stop Treating Your Business Problems As Isolated Events Here's why your attempts at solving problems haven't worked so far... Milanie Grae & Jason Dellatolla Every day, another business dies a slow death because they refuse to see the connections. You've got poor messaging on your website. Your lead quality sucks. Your revenue is inconsistent. And you're treating each of these like separate problems. That's a massive mistake. Business problems aren't isolated events. More often than not,...

"I don't care if we lose money" - Founder, 2024 When you say communication isn't a priority, here's what customers actually hear... Milanie Grae & Jason Dellatolla A founder just told us their communication strategy "isn't a priority right now." blinks in disbelief I had to read that message twice. Not a priority? EVERY SINGLE PERSON who could give you money will read your message. EVERY. SINGLE. ONE. Let that sink in for a minute. Your potential customers are reading: Your website Your...

Your gut instinct is sabotaging your entire business Most founders build strategies based on pure guesswork. Here's the real cost... Milanie Grae & Jason Dellatolla The lies business owners tell themselves to avoid doing actual research. "I know my customers." "I understand my market." "Our industry is different." Look, I get it. Making assumptions is easier than questioning everything. It feels good to trust your gut. To believe you’ve got it all figured out. But here’s the the thing. When...

You've got some questions about the Brand Roast. Good. I came prepared with answers. Q: What the hell is a Brand Roast anyway? A: A personalized deep dive into your brand, where we walk you through key insights, missed opportunities, and actionable strategies. The goal: immediate brand improvements. Q: Is this just another fluffy brand audit? A: Hell no. We're not here to stroke your ego or give you a participation trophy. We're here to give you actionable insights that'll make your brand...

You want feedback on your brand. You get some fluffy comments that say a lot without saying anything. You're left more confused than before. Sound familiar? That's the problem with most of the branding industry. They're quick to flex their "expertise" by pointing out everything you're doing wrong. But actually tell you how to fix it? Nah, that's too much work. We don't play that game. Here's what we're actually doing with this Brand Roast. Core Strategy Deep Dive - We're getting to the heart...

I've noticed you are grappling with the question: "Do I need an email list?" That's not the real problem. The real issue isn't whether you have an email list or not. It's knowing what to do with it once you have one. Here's what happens all too often: You start an email list with enthusiasm. You send emails regularly... for a few weeks. Gradually, the frequency drops off. Before you know it, your email list becomes just another dusty item on your digital shelf. Why does this happen? It's...

*Heads up: In the next days we’ll email you more often than usual about our new offer that we think could be interesting for you. If you know for a fact that you’re NOT interested in our new offer simply click THIS link… and I’ll make sure you won't hear more about it (don’t worry, you’ll still get our regular emails, just not regarding this offer) Thank you to everyone who replied sharing your biggest business struggle. If you haven't yet, I'd love to hear from you - just reply with one...

Deep down, you know it. You feel it every time you lose a deal to a competitor. Every time your ads fail to convert. Every time a potential client ghosts you after a demo or a discovery call. Something's off. And it's costing you money. "Why do I keep getting on calls with the wrong leads?" "Why do I keep wasting my time?" Some other symptoms of a deeper problem are: You get 0 referrals Your revenue growth has plateau'd Your profit margins are declining Your website isn't converting You...

Word count: 403 Read time: < 2 minutes Hey Reader, The launch campaign for BrandUP is done. No more selling - at least for a while, phew!! That's a promise 😊 But speaking of promises... We've got a bunch of coaches knocking on our door, all with the same problem: "We can't make any guarantees." "How do we sell without making promises?" Been there, done that. I spent 7 years running my own powerlifting coaching business. I know the drill: You've got these slimy, snake-oil salespeople out there...