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Hey Reader,
The launch campaign for BrandUP is done.
No more selling - at least for a while, phew!!
That's a promise π
But speaking of promises...
We've got a bunch of coaches knocking on our door, all with the same problem:
- "We can't make any guarantees."
- "How do we sell without making promises?"
Been there, done that.
I spent 7 years running my own powerlifting coaching business. I know the drill:
- You've got these slimy, snake-oil salespeople out there making promises they can't keep. And they make f*cktons of money.
- And then you've got the coaches who actually give a damn, who won't bullshit you. But then they're barely able to afford their morning avocado toast.
So, what do you do?
A) Ignore all morals and just sell?
OR...
B) Abide by the unspoken human code of conduct and refuse to be a money-hungry snake? AKA, don't lie for a buck.
So, what's our advice?
- Don't make a PROMISE you can't f*cking keep.
- Instead, make a PLAN that's solid as a rock.
Be rock-solid, mate.
And here's how you do it:
Our undeniably bulletproof and rock-hard methods include, but are not limited to the following:
1/ Past client results = undeniable proof that you know your shit.
2/ Data-tracked improvements = concrete evidence that your methods work.
3/ An individualized roadmap = a trustworthy path to success, not some generic one-size-fits-all crap.
4/ Specificity always wins = cut the vague bullshit and get down to the nitty-gritty details. Gimme more. Gimme gimme MORE!
DON'T. STOP. READING. YET.
This mindset shift WORKS.
That's how you give people hope, not some fairy tale ending.
That's how you light a fire under their asses and make them believe in themselves.
That's how you sell them on the idea of a better future, without resorting to cheap tricks and empty promises.
Because at the end of the day, people don't want some magic pill or a get-rich-quick scheme. They want someone who will shoot straight with them, who will give them a realistic plan and the tools to make it happen.
So, forget about the guarantees. Forget about the hype.
Focus on creating a plan that's as real as the sweat on your brow and the calluses on your hands. A plan that's been forged in the fires of experience and tempered by the cold, hard truth of experience and data.
That's how you inspire people. That's how you change lives.
And that's how you sell without selling your f*cking soul.
β
Speak soon, Wolf.
Jason & Milly.
The Wolves of Branding
β
P.S. We've got a handful of new clients in the past week. This is how they feel working with us Wolves β Confident AF: