Your gut instinct is sabotaging your entire business

Most founders build strategies based on pure guesswork. Here's the real cost...

Milanie Grae & Jason Dellatolla

The lies business owners tell themselves to avoid doing actual research.

Look, I get it. Making assumptions is easier than questioning everything.

It feels good to trust your gut. To believe you’ve got it all figured out.

But here’s the the thing.

When was the last time you actually interviewed your customers?

Not just had a casual chat, but really dug into why they chose you, what alternatives they considered, and what almost stopped them from buying?

When did you last analyze your competitors beyond a quick glance at their website?

Most businesses are built on foundations of pure assumption:

• What the founder thinks customers want
• What worked for some other company
• What some “guru” said on LinkedIn
• What “feels right” in their gut

That’s not strategy. That’s guesswork. And it’s costing you money.

At Graewolves, we’re obsessed with evidence. With real, hard data. Not the fluffy “trust your intuition” bullsht that passes for strategy these days.

We question EVERYTHING.

1/ Why do customers really buy? Not what they tell you in satisfaction surveys, but their actual, deep-seated reasons. The ones they might not even recognize themselves.

2/ Where do they actually look for solutions? Not where you think they should look, but where they really start their journey.

3/ What makes them choose one business over another? Not what they claim in testimonials, but the real deciding factors that tip the scales.

And we don’t guess at the answers or rely on industry “best practices.”

We get our hands dirty with real research:

• Deep-dive customer interviews that go beyond surface-level feedback.
• Comprehensive competitor analysis that reveals true market gaps.
• Detailed buying journey mapping that shows where you’re losing potential clients.
• Systematic feedback loops that catch problems before they become patterns.

Because your business is too important to build on assumptions.

Every time we start a new project, we find the same thing: what businesses think they know about their market is usually wrong.

Dead wrong.

And it’s not their fault. It’s just easier to make assumptions than to face reality. To copy what others are doing rather than dig for real answers.

But here’s the thing about reality:

• It doesn’t care about your assumptions.
• It doesn’t care about your gut feel.
• It doesn’t care about what worked for some other business.

It only cares about what actually works. What’s actually true. What’s actually supported by evidence.

​1. Get your Brand Roast: A rapid-fire audit of your website and LinkedIn presence that exposes blind spots in your positioning. We'll analyze your messaging, identify missed opportunities, and show you exactly why perfect-fit clients might be passing you by. In just 72 hours, walk away with actionable insights to sharpen your positioning and command higher prices. (Prices starting at $349).

​2. Join our Consulting Program - Attract and retain perfect-fit clients through science-backed strategies. Our lead strategist and subject matter experts guide you through proven frameworks to position your service as the clear authority in your space, making you the obvious choice for high-value clients (Prices staring at $2k)

​3. Comprehensive Strategy Packages - We research, develop, and implement science-backed strategies that position you to attract ideal clients consistently. Using behavioural science and data-driven insights, we craft messaging that resonates deeply with your perfect-fit prospects. (Prices starting at $10k)

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