I've noticed you are grappling with the question: "Do I need an email list?"
That's not the real problem.
The real issue isn't whether you have an email list or not. It's knowing what to do with it once you have one.
Here's what happens all too often:
- You start an email list with enthusiasm.
- You send emails regularly... for a few weeks.
- Gradually, the frequency drops off.
- Before you know it, your email list becomes just another dusty item on your digital shelf.
Why does this happen? It's usually because you're missing three crucial elements:
- A clearly defined target audience
- A compelling value proposition
- A well-crafted offer with effective messaging
Without these foundations, your email list risks becoming a hobby rather than a business tool.
So, before you worry about growing your list, focus on these fundamentals:
- Who exactly are you serving?
- What unique value are you providing them?
- What specific offer are you making, and how are you communicating its benefits?
Once you have clarity on these points, your email list will be a direct line to engaged prospects who are eager to hear from you.
Why does this matter?
If your target audience, offer and value proposition isn't clear INTERNALLY and REFLECTED on your LinkedIn and website, how will it be any different on your email list? That's their first interaction with you after all.
- Your lack of clarity influences your message.
- Your message influences your bank account.
That's what we're going to help you with.
Getting clarity on the BASICS first.
Then you can go off and build out your email list.
-- Milly
P.S. Offer announcement on Monday. Check your emails for all the information around how it works and when you can buy!